FIVE WAYS TO MAKE A BAD CORPORATE VIDEO
DIY or unusually low-priced video should be approached with caution. Make a bad promotional or corporate video and it’s up on your website and YouTube for everyone to see. Here are the five hallmarks of corporate video gone wrong- and how to avoid them: Continue Reading…
THE LONG AND SHORT OF IT: What is the Best Video Length?
There are many important reasons to keep your online videos short and sweet. But sometimes you need a longer video for specific audiences. The solution : repurpose a longer video into short, shareable online videos! Continue reading…
CUSTOMER SERVICE VIDEOS: Answer FAQs and Help Your Clients Use Your Products With Online Video
Clients appreciate great customer service in person. And they also expect it online. See how you can use online videos to answer FAQs, show clients how to install products and demonstrate products in action. Learn how to make your clients’ online experience as good as their live one! Continue Reading…
FOUR TIPS FOR BEING FILMED ON CAMERA: How To Be Camera-Ready for Your Business Video
Business owners, department heads and other ‘lucky’ employees can find themselves volunteered to be on camera in their organization’s video. But it doesn’t have to be a stressful experience. Here are some tips to make your on-camera appearance easy – and even enjoyable! Continue Reading…
TOP 6 TRICKS TO AVOIDING “FAUX PAS” : LANGUAGE VERSIONING YOUR VIDEO FOR INTERNATIONAL MARKETS
Your business may already be translating promotional and sales texts, but “versioning” a video into different languages is a different animal. Find out how to take advantage of international business opportunities, remain culturally sensitive and keep your costs in check with multiple language versions of your audio-visual material. Continue reading…
SPICING UP YOUR ANNUAL REPORT: Making Your Annual Report A Year Round Marketing Tool
For many non-profits, the written “Annual Report” is a necessary but unloved chore. But what if your organization could show stakeholders, partners and donors your accomplishments and activities in a more dynamic and engaging way? See how using video for annual reporting can turn your report into an important marketing tool. Continue reading…
CREATING GREAT-LOOKING INTERVIEWS
Interviews don’t have to be boring. And neither do interview backgrounds. See how what is going on behind your interview subject sends its own message. Continue reading…
SOUND ADVICE: How great sound design will help sell your products and services
Quality sound recording and powerful sound design aren’t just for feature films and television series. Evocative sound in a promotional or product video will help sell your product or service. A great sounding video can make your images look better and align people towards your product. Continue reading…
HOW TO ENSURE YOUR VIDEO’S LONGEVITY: Future proofing your investment
Everything has an expiration date- from sunglass styles to the latest phone. The same applies to your video production. But you can protect your investment by ensuring your video’s shelf life is as long as possible. Here are some tips on how to extend, repurpose and multi-use your video into working harder and longer for your business’s needs! Continue reading…
NOT JUST FOR THE ACADEMY AWARDS: Why professional scriptwriting is essential to your corporate video
It’s soon Academy Awards time and everyone wants to see which actors, directors and producers will to take the Oscar statue home. But behind every great movie- be it drama, comedy, documentary or corporate video- is the unsung hero of the scriptwriter. Take a look at why skilled scripting and storytelling is essential to creating corporate and promotional videos that work. Continue reading…
