HOW TO ENSURE YOUR VIDEO’S LONGEVITY: Future proofing your investment


Future proofing your investment

Canola RoadWhen you make an investment like a video production, you want to get the most bang for your buck. This video may have to represent your product or service for 1, 2 or even more years. And while just about everything- including video- has an expiration date the good news is that there are ways to extend the life of your video. Here are some pointers and options to stretch your production dollars.

  1. Slave to Fashion
    You can extend the life of your video by staying away from trends. Copying a popular ad or trendy music video may seem clever now, but it will feel old fast. Classic is the way to go if you need your video to last.
  2. Don’t Time Stamp It
    You can shorten your video’s life by literally dating it – whether that’s mentioning a product’s release date, referencing a season or an upcoming event. Keep it timeless so you can reuse it.
  3. Hired Today, Gone Tomorrow
    Consider what would happen if the staff member you are putting onscreen leaves the company in two months. Would that make the video feel dated or inappropriate with a new person in that role? If so, you may want to consider a different approach.
  4. Logo No-go
    If there is a chance your product’s logo or tag line will be changing in the next 6-18 months, it’s safest to not include close-ups of it in the video. Instead, keep the logo and tag line in the public eye an easily changeable onscreen graphic.
  5. Reduce, Reuse, Recycle
    Work with your production company to plan out ways to shoot additional footage while the crew is at your location that can later be recut several ways. Or alternately, you can create a core video that stays the same, but work out a style that lets you add additional footage, freshen titles, graphics and voice-over periodically to give your old video new life.
  6. It may take a little more thought, but planning ahead will save you money and stretch the shelf life of your video. Want to talk future-proofing strategies? Contact us!

One Response to “HOW TO ENSURE YOUR VIDEO’S LONGEVITY: Future proofing your investment”
  1. salterent says:

    Yes! We agree fully, especially the “slave to fashion” mention. It is an easy way to date your video.

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