TAKING STOCK: Should You Use Stock Footage In Your Promotional Video?

iStock_000000812671SmallYou’ve hired a video production company to create a video for your business. They’ll be capturing your products, your people, and your facilities on camera. So would you also consider incorporating ‘stock footage’ as part of the mix?

Here are a few do’s and don’ts to follow when working with stock footage…

SHOULD YOU CHOSE ANIMATION OR LIVE ACTION FOR YOUR MARKETING VIDEO?

Split Screen Animation Live Action October 2013Animation, live-action or some mix of the two- which would work best in a marketing video for your organization or company? Which works best at driving additional sales or engaging visitors on your site? And which would work best for your budget? We’ve created a comparison chart to sort out the strengths of each to get you on your way. Continue Reading

THE LONG AND SHORT OF IT: What is the Best Video Length?

mixerThere are many important reasons to keep your online videos short and sweet. But sometimes you need a longer video for specific audiences. The solution : repurpose a longer video into short, shareable online videos! Continue reading

SPICING UP YOUR ANNUAL REPORT: Making Your Annual Report A Year Round Marketing Tool

Phil CommunicationsFor many non-profits, the written “Annual Report” is a necessary but unloved chore. But what if your organization could show stakeholders, partners and donors your accomplishments and activities in a more dynamic and engaging way? See how using video for annual reporting can turn your report into an important marketing tool. Continue reading

PLAN TWICE, SHOOT ONCE!

GAF logoHow can a communications manager prepare for a training and resource video shoot at her organization? It’s all about research and pre-production planning, says one who just went through the experience. Continue Reading…

VIDEO THANK-YOUS FOR NON-PROFITS: CREATIVE & AFFORDABLE WAYS TO ACKNOWLEDGE DONORS

It’s possible to create a sincere and creative thank you video on a non-profit budget that not only thanks donors and shows how their gift was put to great use, but also lets your organization further spread your message via social media. Watch our short list of great examples of inspiring thank you videos.
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CULTIVATING DONOR RELATIONSHIPS: 9 WAYS VIDEO CAN HELP

Fundraising is all about relationships. And as in any relationship, if the only time you connect with donors is to hit them up for money, you’ll find a break-up will soon be on the way. Making the effort to help your donors feel part of your community through social media and videos will keep building connections with your supporters all year round. How can you do that?

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FINDING YOUR BRAND’S STORIES

Everyone loves a good story –it’s how we learn and even part of how we make buying decisions. Read on for ideas on how your business and/or non-profit organization can use the storytelling form to create deep connections with your clients.

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HOW MUCH DOES A CORPORATE VIDEO COST?

The first question that everyone who’s considering getting a video done is “How much will it cost?”

How that gets answered depends on the bells, whistles and overall specs your video needs. Here’s a quick run-down of some factors that will shape your video’s budget.

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DO CUSTOMER TESTIMONIAL VIDEOS WORK?

Putting your most passionate and loyal clients on camera is a great way to communicate with potential buyers. Your customers will appreciate an honest opinion from someone who has no incentive to sell. So how does a video testimonial work?

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