TAKING STOCK: Should You Use Stock Footage In Your Promotional Video?

iStock_000000812671SmallYou’ve hired a video production company to create a video for your business. They’ll be capturing your products, your people, and your facilities on camera. So would you also consider incorporating ‘stock footage’ as part of the mix?

Here are a few do’s and don’ts to follow when working with stock footage…

MAKING THE GRADE: Creating Award-Winning Video

Television Awards AEIt’s back to school time, and we just got a big A+ for a short video we created for Concordia University at the Accolade Competition! Continue Reading

HOW LONG DOES IT TAKE TO PRODUCE A CORPORATE VIDEO?

We’ve noticed a time warp. Clients contact us wanting a complete video made from concept to final delivery in what seems to them like tons of time, but sounds like tomorrow to us. Find out how much time you should clock in for the production team so you can still get that video out on time.
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DO CUSTOMER TESTIMONIAL VIDEOS WORK?

Putting your most passionate and loyal clients on camera is a great way to communicate with potential buyers. Your customers will appreciate an honest opinion from someone who has no incentive to sell. So how does a video testimonial work?

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LESS IS MORE FOR NON-PROFIT VIDEOS

We’ve met non-profits who calculate they have the means to make one video about their organization. So they plan to cram every message about every program they have into this one overstuffed video. But by trying to reach everyone, they actually truly connect well with no one.

Maybe you’ve watched videos like this created by non-profits –if you stuck it out to watch the whole thing. According to Comcast, over half of all the videos online get clicked away from by the 2 minute mark.

So how do you ensure your organization’s video gets seen and brings the results you intended?

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