SIGN ON THE DOTTED LINE: What to Expect When You Contract a Video Production Company

Contracting a Production CompanyThinking about hiring a video production company? What should you expect to see in a contract with your chosen video supplier? What’s standard and what should raise alarm bells? Here is a quick guide to what should be in the contract- and what shouldn’t. Continue Reading

LIGHTS, CAMERA, HIRE! 9 Great Job Recruiting Videos

Shopify ImageAccording to a CareerBuilder article, “CareerBuilder customers receive a 34% greater application rate when they add video to their job postings.” Video can show potential employees what it looks like, sounds like and feels like to work at your company. So what does a great recruiting video look like? Here are nine inspiring examples. Continue Reading…

MYTH BUSTING! Five Myths and Misconceptions about Making a Corporate Video

HiResWhile you may be the expert in your field, there are probably things you don’t yet know about getting a video made.

This piece will help up clear away some of the misinformation and myths clients have when starting a corporate video project. Continue Reading

HOW TO BUDGET YOUR VIDEO? Calculating how much a video will cost

iStock_000015889548XSmallIs there a simple rule to quickly calculate how much a promotional video will cost? The rate $1,000/minute often gets tossed around, but is that accurate? Should a 5 minute video really cost $5,000? Read on for the realities of video budgeting!

FIVE WAYS TO MAKE A BAD CORPORATE VIDEO

bad greenscreen soloDIY or unusually low-priced video should be approached with caution. Make a bad promotional or corporate video and it’s up on your website and YouTube for everyone to see. Here are the five hallmarks of corporate video gone wrong- and how to avoid them: Continue Reading…

THE LONG AND SHORT OF IT: What is the Best Video Length?

mixerThere are many important reasons to keep your online videos short and sweet. But sometimes you need a longer video for specific audiences. The solution : repurpose a longer video into short, shareable online videos! Continue reading

CUSTOMER SERVICE VIDEOS: Answer FAQs and Help Your Clients Use Your Products With Online Video

Product VideoClients appreciate great customer service in person. And they also expect it online. See how you can use online videos to answer FAQs, show clients how to install products and demonstrate products in action. Learn how to make your clients’ online experience as good as their live one! Continue Reading

FOUR TIPS FOR BEING FILMED ON CAMERA: How To Be Camera-Ready for Your Business Video

Fondation Ste Croix 9Business owners, department heads and other ‘lucky’ employees can find themselves volunteered to be on camera in their organization’s video. But it doesn’t have to be a stressful experience. Here are some tips to make your on-camera appearance easy – and even enjoyable! Continue Reading

TOP 6 TRICKS TO AVOIDING “FAUX PAS” : LANGUAGE VERSIONING YOUR VIDEO FOR INTERNATIONAL MARKETS

multilingual conceptYour business may already be translating promotional and sales texts, but “versioning” a video into different languages is a different animal. Find out how to take advantage of international business opportunities, remain culturally sensitive and keep your costs in check with multiple language versions of your audio-visual material. Continue reading

SPICING UP YOUR ANNUAL REPORT: Making Your Annual Report A Year Round Marketing Tool

Phil CommunicationsFor many non-profits, the written “Annual Report” is a necessary but unloved chore. But what if your organization could show stakeholders, partners and donors your accomplishments and activities in a more dynamic and engaging way? See how using video for annual reporting can turn your report into an important marketing tool. Continue reading