DON’T CHEAP OUT! 7 Reasons You Should Hire a Professional Video Crew

KIP Con U Solar Simulator shoot Sept 27 2011 003With most everyone having access to a cell phone that shoots video, are there any reasons left to hire a professional video crew to record an event or promotion? The answer is a resounding yes – and the reasons may surprise you. Continue reading

HOW TO BUDGET YOUR VIDEO? Calculating how much a video will cost

iStock_000015889548XSmallIs there a simple rule to quickly calculate how much a promotional video will cost? The rate $1,000/minute often gets tossed around, but is that accurate? Should a 5 minute video really cost $5,000? Read on for the realities of video budgeting!

5 TIPS FOR CROWDFUNDING VIDEOS THAT WORK

Donations JarCrowdfunding has become a hugely popular way for everyone from bands to non-profit organizations to entrepreneurial start-ups to raise funds for their projects. Websites like indiegogo.com and kickstarter.com boast hundreds of millions of dollars raised in just a few short years, and their popularity is growing. But the success of a crowdfunding campaign depends on how well you appeal to your target audience- – and using video should be an important part of that connection.
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HOBBITS, NUDITY AND RUGBY PLAYERS: AIR SAFETY VIDEOS PEOPLE WANT TO WATCH!

When most airlines’ safety videos pop up on screen pre-flight, most passengers tune out.

Air New Zealand has found some brilliant ways to tackle this problem by creating imaginative videos that viewers want to watch – and share!
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