Our Prediction for 2014 – Your Site Needs More Videos

blog post mobile phone 1We’re nearly ready to launch our freshly redone website. Aside from making it look even better, we had two things top of mind: making the entire site mobile-friendly and making sure there are plenty of videos, throughout. Continue reading

TAKING STOCK: Should You Use Stock Footage In Your Promotional Video?

iStock_000000812671SmallYou’ve hired a video production company to create a video for your business. They’ll be capturing your products, your people, and your facilities on camera. So would you also consider incorporating ‘stock footage’ as part of the mix?

Here are a few do’s and don’ts to follow when working with stock footage…

FOUR WAYS TO USE VIDEO BRILLIANTLY AT YOUR NEXT CORPORATE EVENT!

Business seminar.Whether it’s a day-long meeting or a multi-day event, video can play a key role before, during and after the proceedings. From welcoming the crowd, to inspiring the reluctant, to happy reminiscing at event’s end, to bringing them back next year: see how video can make a difference at your event! Continue reading

SHOULD YOU CHOSE ANIMATION OR LIVE ACTION FOR YOUR MARKETING VIDEO?

Split Screen Animation Live Action October 2013Animation, live-action or some mix of the two- which would work best in a marketing video for your organization or company? Which works best at driving additional sales or engaging visitors on your site? And which would work best for your budget? We’ve created a comparison chart to sort out the strengths of each to get you on your way. Continue Reading

SIGN ON THE DOTTED LINE: What to Expect When You Contract a Video Production Company

Contracting a Production CompanyThinking about hiring a video production company? What should you expect to see in a contract with your chosen video supplier? What’s standard and what should raise alarm bells? Here is a quick guide to what should be in the contract- and what shouldn’t. Continue Reading

MYTH BUSTING! Five Myths and Misconceptions about Making a Corporate Video

HiResWhile you may be the expert in your field, there are probably things you don’t yet know about getting a video made.

This piece will help up clear away some of the misinformation and myths clients have when starting a corporate video project. Continue Reading

HOW TO BUDGET YOUR VIDEO? Calculating how much a video will cost

iStock_000015889548XSmallIs there a simple rule to quickly calculate how much a promotional video will cost? The rate $1,000/minute often gets tossed around, but is that accurate? Should a 5 minute video really cost $5,000? Read on for the realities of video budgeting!

FIVE WAYS TO MAKE A BAD CORPORATE VIDEO

bad greenscreen soloDIY or unusually low-priced video should be approached with caution. Make a bad promotional or corporate video and it’s up on your website and YouTube for everyone to see. Here are the five hallmarks of corporate video gone wrong- and how to avoid them: Continue Reading…

CUSTOMER SERVICE VIDEOS: Answer FAQs and Help Your Clients Use Your Products With Online Video

Product VideoClients appreciate great customer service in person. And they also expect it online. See how you can use online videos to answer FAQs, show clients how to install products and demonstrate products in action. Learn how to make your clients’ online experience as good as their live one! Continue Reading

FOUR TIPS FOR BEING FILMED ON CAMERA: How To Be Camera-Ready for Your Business Video

Fondation Ste Croix 9Business owners, department heads and other ‘lucky’ employees can find themselves volunteered to be on camera in their organization’s video. But it doesn’t have to be a stressful experience. Here are some tips to make your on-camera appearance easy – and even enjoyable! Continue Reading