SHOULD YOU CHOSE ANIMATION OR LIVE ACTION FOR YOUR MARKETING VIDEO?

Split Screen Animation Live Action October 2013Animation, live-action or some mix of the two- which would work best in a marketing video for your organization or company? Which works best at driving additional sales or engaging visitors on your site? And which would work best for your budget? We’ve created a comparison chart to sort out the strengths of each to get you on your way. Continue Reading

WHEN TO USE VIDEO – AND WHEN NOT TO!

Choices of a businessmanVideo is a fabulous online marketing, promotions and educational tool for a website. But just like any tool, it can’t handle every single job. Read on to find out when using video is a great idea – and when a website should definitely avoid it!

LIGHTS, CAMERA, HIRE! 9 Great Job Recruiting Videos

Shopify ImageAccording to a CareerBuilder article, “CareerBuilder customers receive a 34% greater application rate when they add video to their job postings.” Video can show potential employees what it looks like, sounds like and feels like to work at your company. So what does a great recruiting video look like? Here are nine inspiring examples. Continue Reading…