TAKING STOCK: Should You Use Stock Footage In Your Promotional Video?

iStock_000000812671SmallYou’ve hired a video production company to create a video for your business. They’ll be capturing your products, your people, and your facilities on camera. So would you also consider incorporating ‘stock footage’ as part of the mix?

Here are a few do’s and don’ts to follow when working with stock footage…

DON’T CHEAP OUT! 7 Reasons You Should Hire a Professional Video Crew

KIP Con U Solar Simulator shoot Sept 27 2011 003With most everyone having access to a cell phone that shoots video, are there any reasons left to hire a professional video crew to record an event or promotion? The answer is a resounding yes – and the reasons may surprise you. Continue reading

FIVE WAYS TO MAKE A BAD CORPORATE VIDEO

bad greenscreen soloDIY or unusually low-priced video should be approached with caution. Make a bad promotional or corporate video and it’s up on your website and YouTube for everyone to see. Here are the five hallmarks of corporate video gone wrong- and how to avoid them: Continue Reading…