TAKING STOCK: Should You Use Stock Footage In Your Promotional Video?

iStock_000000812671SmallYou’ve hired a video production company to create a video for your business. They’ll be capturing your products, your people, and your facilities on camera. So would you also consider incorporating ‘stock footage’ as part of the mix?

Here are a few do’s and don’ts to follow when working with stock footage…


Business seminar.Whether it’s a day-long meeting or a multi-day event, video can play a key role before, during and after the proceedings. From welcoming the crowd, to inspiring the reluctant, to happy reminiscing at event’s end, to bringing them back next year: see how video can make a difference at your event! Continue reading


Split Screen Animation Live Action October 2013Animation, live-action or some mix of the two- which would work best in a marketing video for your organization or company? Which works best at driving additional sales or engaging visitors on your site? And which would work best for your budget? We’ve created a comparison chart to sort out the strengths of each to get you on your way. Continue Reading

DON’T CHEAP OUT! 7 Reasons You Should Hire a Professional Video Crew

KIP Con U Solar Simulator shoot Sept 27 2011 003With most everyone having access to a cell phone that shoots video, are there any reasons left to hire a professional video crew to record an event or promotion? The answer is a resounding yes – and the reasons may surprise you. Continue reading


Choices of a businessmanVideo is a fabulous online marketing, promotions and educational tool for a website. But just like any tool, it can’t handle every single job. Read on to find out when using video is a great idea – and when a website should definitely avoid it!

OUR PRINCELY NEW ARRIVAL: Meet Our Bouncing new Sony FS700

FS7002This week we welcome the latest HD camera to our stable of gear, and for us … it’s a game changer. It’s the latest cutting edge equipment that will allow us a wide range of really awesome image possibilities. Continue Reading

SIGN ON THE DOTTED LINE: What to Expect When You Contract a Video Production Company

Contracting a Production CompanyThinking about hiring a video production company? What should you expect to see in a contract with your chosen video supplier? What’s standard and what should raise alarm bells? Here is a quick guide to what should be in the contract- and what shouldn’t. Continue Reading

LIGHTS, CAMERA, HIRE! 9 Great Job Recruiting Videos

Shopify ImageAccording to a CareerBuilder article, “CareerBuilder customers receive a 34% greater application rate when they add video to their job postings.” Video can show potential employees what it looks like, sounds like and feels like to work at your company. So what does a great recruiting video look like? Here are nine inspiring examples. Continue Reading…

MYTH BUSTING! Five Myths and Misconceptions about Making a Corporate Video

HiResWhile you may be the expert in your field, there are probably things you don’t yet know about getting a video made.

This piece will help up clear away some of the misinformation and myths clients have when starting a corporate video project. Continue Reading

HOW TO BUDGET YOUR VIDEO? Calculating how much a video will cost

iStock_000015889548XSmallIs there a simple rule to quickly calculate how much a promotional video will cost? The rate $1,000/minute often gets tossed around, but is that accurate? Should a 5 minute video really cost $5,000? Read on for the realities of video budgeting!