FIVE WAYS TO MAKE A BAD CORPORATE VIDEO

bad greenscreen soloDIY or unusually low-priced video should be approached with caution. Make a bad promotional or corporate video and it’s up on your website and YouTube for everyone to see. Here are the five hallmarks of corporate video gone wrong- and how to avoid them: Continue Reading…

THE LONG AND SHORT OF IT: What is the Best Video Length?

mixerThere are many important reasons to keep your online videos short and sweet. But sometimes you need a longer video for specific audiences. The solution : repurpose a longer video into short, shareable online videos! Continue reading

SPICING UP YOUR ANNUAL REPORT: Making Your Annual Report A Year Round Marketing Tool

Phil CommunicationsFor many non-profits, the written “Annual Report” is a necessary but unloved chore. But what if your organization could show stakeholders, partners and donors your accomplishments and activities in a more dynamic and engaging way? See how using video for annual reporting can turn your report into an important marketing tool. Continue reading

SOUND ADVICE: How great sound design will help sell your products and services

sound manQuality sound recording and powerful sound design aren’t just for feature films and television series. Evocative sound in a promotional or product video will help sell your product or service. A great sounding video can make your images look better and align people towards your product. Continue reading…

HOW TO ENSURE YOUR VIDEO’S LONGEVITY: Future proofing your investment

Canola RoadEverything has an expiration date- from sunglass styles to the latest phone. The same applies to your video production. But you can protect your investment by ensuring your video’s shelf life is as long as possible. Here are some tips on how to extend, repurpose and multi-use your video into working harder and longer for your business’s needs! Continue reading…

NOT JUST FOR THE ACADEMY AWARDS: Why professional scriptwriting is essential to your corporate video

iStock_000001753079XSmallIt’s soon Academy Awards time and everyone wants to see which actors, directors and producers will to take the Oscar statue home. But behind every great movie- be it drama, comedy, documentary or corporate video- is the unsung hero of the scriptwriter. Take a look at why skilled scripting and storytelling is essential to creating corporate and promotional videos that work. Continue reading…

5 TRADE SHOW VIDEO DISASTERS TO AVOID!

Does your company have a booth at an upcoming trade show? Are you planning on hosting a video display to grab people’s attention?
We have compiled a list of some of the worst mistakes people make when creating a video for their table and how to avoid them
Continue Reading…