Our Prediction for 2014 – Your Site Needs More Videos

blog post mobile phone 1We’re nearly ready to launch our freshly redone website. Aside from making it look even better, we had two things top of mind: making the entire site mobile-friendly and making sure there are plenty of videos, throughout. Continue reading

FOUR WAYS TO USE VIDEO BRILLIANTLY AT YOUR NEXT CORPORATE EVENT!

Business seminar.Whether it’s a day-long meeting or a multi-day event, video can play a key role before, during and after the proceedings. From welcoming the crowd, to inspiring the reluctant, to happy reminiscing at event’s end, to bringing them back next year: see how video can make a difference at your event! Continue reading

DON’T CHEAP OUT! 7 Reasons You Should Hire a Professional Video Crew

KIP Con U Solar Simulator shoot Sept 27 2011 003With most everyone having access to a cell phone that shoots video, are there any reasons left to hire a professional video crew to record an event or promotion? The answer is a resounding yes – and the reasons may surprise you. Continue reading

WHEN TO USE VIDEO – AND WHEN NOT TO!

Choices of a businessmanVideo is a fabulous online marketing, promotions and educational tool for a website. But just like any tool, it can’t handle every single job. Read on to find out when using video is a great idea – and when a website should definitely avoid it!

THE LONG AND SHORT OF IT: What is the Best Video Length?

mixerThere are many important reasons to keep your online videos short and sweet. But sometimes you need a longer video for specific audiences. The solution : repurpose a longer video into short, shareable online videos! Continue reading

CUSTOMER SERVICE VIDEOS: Answer FAQs and Help Your Clients Use Your Products With Online Video

Product VideoClients appreciate great customer service in person. And they also expect it online. See how you can use online videos to answer FAQs, show clients how to install products and demonstrate products in action. Learn how to make your clients’ online experience as good as their live one! Continue Reading

TOP 6 TRICKS TO AVOIDING “FAUX PAS” : LANGUAGE VERSIONING YOUR VIDEO FOR INTERNATIONAL MARKETS

multilingual conceptYour business may already be translating promotional and sales texts, but “versioning” a video into different languages is a different animal. Find out how to take advantage of international business opportunities, remain culturally sensitive and keep your costs in check with multiple language versions of your audio-visual material. Continue reading

CREATING GREAT-LOOKING INTERVIEWS

Screen Shot 2013-02-20 at 5.05.05 PMInterviews don’t have to be boring. And neither do interview backgrounds. See how what is going on behind your interview subject sends its own message. Continue reading…

HOW TO ENSURE YOUR VIDEO’S LONGEVITY: Future proofing your investment

Canola RoadEverything has an expiration date- from sunglass styles to the latest phone. The same applies to your video production. But you can protect your investment by ensuring your video’s shelf life is as long as possible. Here are some tips on how to extend, repurpose and multi-use your video into working harder and longer for your business’s needs! Continue reading…

HOW VIDEO CAN TRANSFORM YOUR WEBSITE INTO A TRUE SALES TOOL

Web Tools.Is your website acting just like an online printed brochure when it could be doing so much more? There are ways to use video on your site to turn visitors into clients. Continue reading