SHOULD YOU CHOSE ANIMATION OR LIVE ACTION FOR YOUR MARKETING VIDEO?

Split Screen Animation Live Action October 2013Animation, live-action or some mix of the two- which would work best in a marketing video for your organization or company? Which works best at driving additional sales or engaging visitors on your site? And which would work best for your budget? We’ve created a comparison chart to sort out the strengths of each to get you on your way. Continue Reading

THE LONG AND SHORT OF IT: What is the Best Video Length?

mixerThere are many important reasons to keep your online videos short and sweet. But sometimes you need a longer video for specific audiences. The solution : repurpose a longer video into short, shareable online videos! Continue reading

SPICING UP YOUR ANNUAL REPORT: Making Your Annual Report A Year Round Marketing Tool

Phil CommunicationsFor many non-profits, the written “Annual Report” is a necessary but unloved chore. But what if your organization could show stakeholders, partners and donors your accomplishments and activities in a more dynamic and engaging way? See how using video for annual reporting can turn your report into an important marketing tool. Continue reading

SOUND ADVICE: How great sound design will help sell your products and services

sound manQuality sound recording and powerful sound design aren’t just for feature films and television series. Evocative sound in a promotional or product video will help sell your product or service. A great sounding video can make your images look better and align people towards your product. Continue reading…

HOW TO ENSURE YOUR VIDEO’S LONGEVITY: Future proofing your investment

Canola RoadEverything has an expiration date- from sunglass styles to the latest phone. The same applies to your video production. But you can protect your investment by ensuring your video’s shelf life is as long as possible. Here are some tips on how to extend, repurpose and multi-use your video into working harder and longer for your business’s needs! Continue reading…

HOW VIDEO CAN TRANSFORM YOUR WEBSITE INTO A TRUE SALES TOOL

Web Tools.Is your website acting just like an online printed brochure when it could be doing so much more? There are ways to use video on your site to turn visitors into clients. Continue reading